Cateye

Your ride should not require a data analyst.

Cateye is facing an increasingly saturated market from when they were one of the first bike computers on the market. With newer computers and metrics that leave consumers glazed over like a zombie donut, a new approach was taken. Cateye gives you only what you need to improve your ride… not bog it down with data.

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Firm: Amelie Company
Title: Associate Creative Director