Avid

Engineer the weight out of it

Avid XX groupo is the next level of bike components riders who care about weight and precision. We developed a set of ads with die-cuts and ultra-thin paper to show their ability to engineer the weight out of the XX product.

AD CAMPAIGN

Avid01_v2Avid01_v2
Avid03_v1Avid04_v2

Firm: Brian Hawkin’s
Role: Independent Art Director