The hardest thing for a Designer/Art Director to do is brand their own endeavor, unless you have low standards, then by all means throw some type on it and call it a day. Oscar, the name that I am simultaneously using for the truck and gorilla, is based on the grumpy mood and garbage truck like features of the LMTV. This is the beginning of a a build that I still haven’t entirely wrapped my head around, maybe it’s because i spent more than two months on a logo…, but I digress. Fortunately I love the challenge and the opportunity to, at a minimum, design this thing from the ground up.
I’ve been in the Design/Ad industry for about 18 years and because of that a lot of clients are now friends and have some interest in the build. Therefore, some will be pitching in on the truck when I feel like I’m moving to slow or I’m just completely unqualified.